Ultra V logo in black

We are an innovative studio dedicated to immersive brand experiences.

We blend strategy, storytelling, theatrics, and advanced technology to create unforgettable connections where the physical and digital worlds meet.

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What we deliver

Immersive brand experiences

From conceptualisation to execution, we craft complete, multi-sensory journeys that bring brand stories to life.


Strategic brand activations

Each activation is strategically crafted to amplify brand affinity, loyalty, preference, and recall among audiences.


Advanced tech solutions and production

We leverage AI, AR, VR, and cutting-edge technology to streamline complex productions, ensuring flawless and impactful executions.

Shh. We're up to something amazing!

We're deep into some top secret projects right now. Sorry, no peeking. But if you're curious, we'd love to grab a coffee or tea with you. While we can't show you the work (seriously we can't), we can definitely chat about how to create the unforgettable

Alessandro Pula

Production / Business Intel

Manu Madeddu

Strategy / Innovation

Stephan Bischof

Creative / Storytelling

Noel Drew

Innovation / Creative

Lauren Dyer

Client Relations / New Business

Pina Petrone

Production / Creative

Alessandro Pula

Production / Business Intel

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Ale's experience in establishing and leading global teams, as well as his expertise at implementing agile processes, forms the core of our strategic vision.

From his tenure at The Mill's Experience, he brings a wealth of knowledge, ensuring we navigate the ever-evolving landscape of immersive experiences, delivering innovation on all platforms and terrains.



Pina Petrone

Production / Creative

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Pina Petrone brings over two decades of experience in global event production, including the 2006 Turin Winter Olympics, 2009 Rome Swim Championships, and the 2020 Maserati MC20 Official Launch, which won both Best Event Award and World Best Event Award.

Her work spans large-scale ceremonies, live shows, and production for events such as the 2022 Milano-Cortina flag handover and XFactor 2022. Pina also consults for other firms, combining her expertise in creative production with a collaborative, diplomatic approach.



Manu Madeddu

Strategy / Innovation

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Manu brings over 30 years of experience from both the advertising and corporate world at a global level.

His experience leading National Geographic and PayPal’s brand marketing teams makes him our strategic compass, ensuring our innovation aligns with business goals.

Manu’s work delivers meaningful impact for stakeholders and shareholders alike.



Lauren Dyer

Client Relations / New Business

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Lauren is an industry-recognized leader with over a decade of experience in creative production and global brand marketing. She has held leadership roles at Dimension Studio, The Mill, MediaMonks, and Stink Studios, delivering projects for global clients. As Chief Client Officer at Ultra V, Lauren leads client relations, strategic partnerships, and innovative brand initiatives.

She also serves on BIMA’s Emerging Technologies Council and is a strong advocate for diversity, particularly in supporting women in digital and production.



Stephan Bischof

Creative / Storytelling

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Our creative compass is Stephan. Formerly leading the Europe Experience Team at The Mill, Stephan has a knack for charting the uncharted in Mixed Reality (MR) and Extended Reality (XR).

He weaves experiences that are not just immersive but are emotionally riveting, blurring the lines between the virtual, physical, and the fantastic.



Noel Drew

Innovation / Creative

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Noel's career as both technical and creative director spans every facet of experience design - His past work demonstrating an ability to push the boundaries of interaction and engagement through technology.

His holistic approach uniquely enables him to problem-solve and bring to life creative visions with a hands-on approach to development, often splitting his time equally between the creative studio and the workshop, crafting multi-sensory environments that redefine the possibilities of digital and physical spaces.



Contact Us

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Connect with us for a collaboration that mixes creativity, innovation, and financial intelligence to elevate your brand.

Tel: +44 20 7663 4619

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